If you work on a SaaS marketing team, you probably know that creating interactive product demos for your website or campaigns usually means jumping through technical hoops—and bracing yourself for a dozen IT questions. At DemoGo, we’re in the trenches with you. We built DemoGo not just to make demo creation simple, but to minimize IT back-and-forth, give marketers actual autonomy, and keep your data (and your users) secure. In this guide, you’ll get a clear, detailed look at exactly how to download and install DemoGo, the questions IT will absolutely ask, and how we recommend you answer. If you’ve been burned by “just another browser plugin,” or are looking for something your team can self-host and iterate on as often as you like, read on.
Why DemoGo Is Different for Marketing Teams
We know the usual pain points for SaaS marketers: dev queues for small changes, security reviews stalling launches, clunky plugins, and demos that don’t really do your product justice. DemoGo takes a fundamentally different approach:
- Desktop downloadable tool. It’s not a browser plugin and doesn’t embed questionable scripts into your app. All content is built, previewed, and exported from your own desktop—no coding required.
- Self-hosting by default. You get the files (HTML, JS, CSS) and upload to your own website. No more vendor lock-in or unsteady SaaS dependencies.
- No plugins needed. Your buyers, users, and teammates don’t have to install anything to view or interact with your demo.
- Real control. Want to update a screenshot, tweak a flow, or localize your demo? No waiting on anyone else. DemoGo is codeless and built for frequent campaign changes.
- Freemium option to start. Download, test, and even publish a real demo for free. Upgrade anytime if you want more scale or white-label options.
How to Download and Install DemoGo: A Step-by-Step Marketer-Friendly Walkthrough
This isn’t just a lightweight process, it’s designed to be something you can do unassisted—no IT tickets needed, no admin rights beyond a standard install. Here’s how it works in under 10 minutes.
- Go to the Official DemoGo Website
Visit demogo.com. The Free Download option is always visible on the homepage. Click it to start the process. - Pick Your Plan
If you just want to experiment or have a demo live pronto, choose the FREE plan. Want branding, unlimited demos or extra scale? Options from Standard to Enterprise can be unlocked later. No need to decide up front. - Download the Desktop App (Windows/Mac)
The download automatically starts for your OS (typically a .exe for Windows or .dmg for Mac). The file is small (under 100MB), so even on busy corporate networks you shouldn’t hit a bottleneck. - Install on Your Computer
Double-click the downloaded file. Accept the license, pick a location, and install. You don’t need special permissions, and the install runs in under three minutes on most machines. - Start DemoGo and Register
Open DemoGo from your desktop or applications folder. Register with your corporate or personal email—no credit card or payment required for the free plan. If you have a license, sign in. - Export a Self-Hosted Demo
Once you create your tour, go to Export and select the “Self-Host” option. You’ll get a tidy folder of static HTML, JS, and CSS files. DemoGo demos are fully portable and can be uploaded to any folder on your existing site. For example, most teams drop their demo files under /demos/ on their marketing subdomain. - Upload and Go Live
Your web admin (or you, if you handle the site) can FTP or drag-and-drop the files into your CMS or static site folder. No backend configuration or engineering help required. Simply link to the main HTML file, or embed the demo using an iframe for tighter integration on your product, pricing, or onboarding pages.
For a deeper discussion on how this fits into modern demo workflows, check our related article on interactive demos for marketing.
IT Questions You Will (Definitely) Get—and How to Answer With Confidence
Even though DemoGo is as frictionless as possible, we know IT and security teams have a job to do. Here are the most common questions our customers see, and the exact answers you’ll want to have prepared:
| IT Question | DemoGo Answer | Why It Matters Marketing |
|---|---|---|
| Does it require any browser plugins? | No plugins. Everything runs in the browser using static web files once exported, and the builder itself runs as a desktop app. | Avoids issues with plugin-based solutions that often get blocked for security reasons. |
| Where is data stored? | With self-hosting, all demo files remain on your own servers and never transit DemoGo’s cloud—unless you choose the optional cloud plan. | Fits company data-retention and privacy requirements. |
| Does DemoGo need special firewall or proxy settings? | No special settings. DemoGo app downloads once. Published demos are standard HTML/JS/CSS using HTTP/HTTPS, so your site’s security profile doesn’t change. | Satisfies InfoSec on maintaining perimeter defenses. |
| Is coding or engineering required to update or publish demos? | No coding at all. It’s completely codeless, so marketers handle changes, exports, and uploads independently. | Saves dev time and keeps marketing agile. |
| How is it updated? | Updates are delivered through the desktop builder—just click to apply. No need to involve IT except for the initial download if your org restricts app installs. | Ensures teams stay current without unnecessary IC tickets. |
| Is it safe for regulated environments? | Because all demos are self-hosted, there is no persistent data transfer to DemoGo. Fully aligns with strict compliance models. Enterprise plans add options like SSO. | Satisfies enterprise-level compliance expectations. |
| How does it handle scale? | DemoGo-generated files are lightweight and performant. They are designed to handle thousands of views since they are fully static files. | No bottlenecks or sudden infrastructure surprises for your web team. |
| Can we test before deciding on a paid tier? | The free plan is full-featured, with some usage caps. No credit card required. Upgrade whenever ready for more usage, white-labeling, or Enterprise controls. | Lowers procurement and risk pressure so you can prove ROI upfront. |
Building and Sharing Your First Demo: Tips for Success
Now that you have DemoGo up and running, here’s how we suggest you maximize your first interactive tour:
- Map the Demo to the Buyer Journey
Think about your demo as more than a linear walkthrough. DemoGo lets you branch steps, tailor content by persona, and provide context at every stage—from homepage click to product detail to pricing. - Emphasize Key Value Points
Highlight problems your SaaS solves. For detailed advice, see our post on personalized demo structures for enterprise buyers. - Keep it Fast and Accessible
Because you’re self-hosted, you control performance. Use image compression and keep demos under 5MB for best-in-class load times—ideal for both sales enablement and high-traffic campaigns. - Leverage Shareability
Once you publish, use the share link in outbound emails, embed on landing pages, or provide a version for customer onboarding. Teams often see a spike in engagement with shareable, interactive demos compared to static screens or PDFs.
Making IT and Marketing Both Happy: What We’ve Learned
One of the biggest wins with self-hosted, plugin-free demos is removing friction between technical, compliance, and marketing teams. Marketers get autonomy to build, iterate, and launch. IT is spared new attack surfaces and the trouble of ongoing plugin vetting. Both sides benefit from a tool designed for real operational reality—the need to test and launch new ideas quickly, but always on your own terms.
Ready to Try DemoGo? Here’s Where to Start
You can download DemoGo anytime from demogo.com and have your first demo live in less than an hour—even faster if you already have screenshots or a flow in mind. With the freemium plan available (no credit card, no time limit), you can prove value before you ever get procurement involved.
If you want to explore better demo structures or modern onboarding patterns, check out our library of resources. For example, read about interactive tour patterns SaaS buyers love or when to use a walkthrough versus a help article for onboarding.
If you’re ready for hands-on proof, get DemoGo for free right now. Questions about Enterprise, compliance, or deployment? Our team will get back to you fast at sales@demogo.com. Empower your marketing team, accelerate your sales funnel, and never worry about plugins or hosting dependencies again.