DemoGo Pricing Explained: Free vs Standard vs Pro vs Enterprise (What Changes?)

Understanding pricing can be overwhelming when you’re selecting a demo platform for your SaaS. At DemoGo, we often field questions about our tiered pricing structure and what genuinely changes as you move from Free to Standard, Pro, and Enterprise. This clarity is essential, especially if you’re a SaaS product manager, marketing executive, or part of a customer success team responsible for scaling onboarding and conversion. That’s why we’re not just giving you the numbers—we’re pulling back the curtain on what you actually unlock, the real practical impact, and when you might consider upgrading.

How DemoGo Keeps Pricing Simple

From the beginning, our goal was to eliminate the confusion (and sticker shock) found in traditional SaaS demo builders. Other platforms may lock advanced features behind unpredictable per-user metrics or require significant technical overhead. DemoGo does things differently:

• No browser plugins are ever required. Our desktop tool is straightforward and works as a standalone application.
• Self-hosting support appears early in paid plans, which means you control security and branding.
• Transparent caps—no nickel-and-diming for basic demo volume.
• A true freemium model. You get a fully usable experience for free, not just a watered-down sample or temporary trial.

DemoGo Pricing Structure at a Glance

What You Actually Get on the Free Plan

We designed the Free plan with the SaaS product leader in mind—someone who wants to create real, working demos without jumping through hoops or deploying a credit card. Here’s what Free truly means for you:

• One user workspace, which is ideal for solo validation and experimentation.
• Create up to 20 completely interactive demos (with a page cap—often up to 10 pages per demo).
• Test onboarding, product tours, and micro sales demos—enough for real-world trials with your first 10-20 prospects.
• No plugin or coding required which lets you focus entirely on user experience and flow.

The essential catch? You’re limited in pages per demo, number of demos, and you won’t be able to self-host or remove DemoGo’s branding. If you’re a product manager wanting internal buy-in, this is the place to start.

How the Standard Plan Moves You Forward

The moment you need to share demos broadly with customers, collaborate across marketing and sales, or embed flows on your own web properties, Standard becomes the sweet spot. Here’s how it unlocks your workflow:

• Unlimited users. Sales, marketing, CS—all hands on deck without user-based surprises.
• Unlimited demos. Run multiple variants for different industries, segments, or onboarding use cases.
• Self-hosting and white-labeling. Host demos on your domain for a seamless, professional look—and keep everything secure and under your company’s control. This is a standout for organizations with strict IT policies. If you’re interested in why, read our full take on self-hosted demos and IT security.
• Remove DemoGo branding. Your demo feels like your product.
• Cloud hosting export. Add product tours to public websites with no extra effort.

Pro Plan: Gaining Collaborative Power and Analytics

As your team grows and demo sophistication ramps up, the Pro plan comes into play:

• Multiple users (typically two or more), which is ideal for customer success and onboarding teams working hand in hand.
• Group menus to organize a library of demos by use case, stage, or persona—critical for scaling sales enablement and marketing campaigns.
• Advanced analytics: Completion rates, drop-offs, and step-level engagement stats help you refine demo flows for higher conversion.
• Embedded lead capture: Collect prospect info directly within demos, sending high-quality leads to your CRM for follow-up.
• Real-time editing: Make quick tweaks to address user feedback or adjust sales narratives on the fly.

This is a true growth plan for SaaS companies rolling out onboarding tracks or demo personalization at scale. For approaches to rapid demo personalization, see our blog on personalized role-based demos.

Enterprise: Unlimited Scale and White-Glove Options

When you are all in, running dozens or even hundreds of demos across a large SaaS org, Enterprise provides the elasticity and feature set you’ll need:

• 10+ users (or custom teams) with granular access controls and dedicated support.
• Full white-labeling and custom branding—your enterprise identity first.
• Unlimited demos, unlimited pages. Remove restrictions for large-scale onboarding, partner enablement, or channel sales.
• Priority access to new features and roadmap influence (especially valuable for organizations with complex needs).
• Advanced integrations for deep CRM reporting. Perfect for companies prioritizing data-driven enablement.

With brands like Sony, eBay, and NASA on board, this tier is designed for the SaaS companies that want complete autonomy and enterprise-level support with predictable, all-in pricing.

When Should You Upgrade? Five Telltale Signs

How do most SaaS teams know it’s time to move up a tier?

• You reach page or demo limits on Free, but the team still needs to experiment with segmentation (like onboarding vs. sales tours).
• You need to collaborate. Multiple authors, editors, or teams want to launch and refine demos in real-time.
• Your website or app requires embedded, white-labeled tours—especially for customer onboarding or sales nurture.
• Analytics and lead capture have become critical to measuring demo effectiveness and driving pipeline.
• Your IT/security team wants total control over demo hosting, content, and access.

For a step-by-step approach to validating upgrades, check out our practical framework in this hands-on upgrade plan.

Getting Started With DemoGo: Where Freemium Makes Sense

We would recommend most SaaS teams start on Free. Build three to five tours—focus on a quick homepage demo, a core onboarding scenario, and one for sales outreach. Share them both internally and with a handful of prospects using the standalone sharing feature. When you hit a wall, it will be obvious. That’s when moving to Standard or Pro delivers an instant boost in scale, control, and learning potential.

Whether you’re on Free or a paid plan, you get the same core advantage: plugin-free, codeless interactive demos powered by a tool you fully control—without jumping through endless sales or IT hoops just to get started. For more technical decision-makers, you might also want to read our post about DemoGo’s self-hosted architecture.

FAQs: Your Most Common Pricing Questions, Answered

Is there really no credit card required for Free?

That’s correct. The free tier gives you immediate access to real demo-building functionality, not just a limited trial.

Can I upgrade or downgrade at any time?

Absolutely. You can switch tiers as your needs change. Our annual plans keep costs predictable for teams.

Does DemoGo offer volume or nonprofit discounts?

For Enterprise and unique cases, just contact sales@demogo.com and our team will work with you directly.

Is support included in all plans?

Yes. Support scales with your plan (email for Free/Standard; priority channels for Pro/Enterprise), but you’re never left stranded.

Key Takeaways: Choose What Grows With You

• Start on Free to validate using real, interactive demos for your SaaS.
• Upgrade to Standard for unlimited users, self-hosting, and real-time team collaboration.
• Move to Pro as analytics, lead capture, and organized libraries become vital.
• Go Enterprise for unlimited everything, priority support, and deep integrations.

By building out your demos in a way that actually reflects your product and workflow—instead of shoehorning into templates or fighting IT bottlenecks—you set up your SaaS for a stronger onboarding and sales foundation. For deep-dive advice on planning effective interactive tours from the start, see our guide on building and launching SaaS interactive tours.

If you’re ready to give it a try, you can download DemoGo for free and see just how quickly you can start capturing and sharing your first guided demo experience.